In today’s digital world, having a beautiful website isn’t enough. What really matters is how well your website converts visitors into leads. This is a story about how we worked with a local brand and helped them not just improve their website—but 10x their website leads using a smart, data-driven digital marketing strategy.
Whether you’re a small business owner, a marketer, or just someone curious about how digital marketing can bring real results, this case study will show you exactly what steps we took to generate more leads from their website.
1. The Challenge: Low Traffic, Fewer Leads
Our client was a local business offering professional home services in a mid-sized city. Their website looked decent, but it wasn’t generating leads. In fact, they were only getting 2–3 inquiries per week—mostly from word of mouth or direct searches.
After analyzing their site, we noticed the following issues:
Low search engine visibility (barely ranked for local keywords)
Poor mobile responsiveness
Slow loading times
No lead magnets or conversion elements
Unclear call-to-action buttons
Despite having a good reputation offline, their online presence wasn’t converting. This is a common problem for many small businesses. That’s when we stepped in with a complete lead generation strategy.
2. Step One: SEO Optimization for Lead Generation
To generate more leads from a website, people need to find the website in the first place. So our first step was to improve their search engine rankings using a focused SEO strategy.
Here’s what we did:
✅ Keyword Research
We researched and selected high-converting keywords like:
local home cleaning services
affordable home repair near me
best handyman in [city name]
increase website leads
website lead generation strategy
✅ On-Page SEO Fixes
We updated their meta titles, descriptions, headers (H1-H3), and added alt text to all images using the keywords. This helped Google better understand the website.
✅ Local SEO
Since the business was location-based, we:
Created a Google My Business profile
Added local schema markup
Built local backlinks through directories
Optimized content for “[Service] in [City]” format
Within 4 weeks, we noticed a 25% increase in organic traffic, which laid the foundation for more leads.
3. Step Two: Conversion Rate Optimization (CRO)
Traffic is important, but traffic without conversions is wasted. So we focused on website conversion optimization next.
✅ Clear Call-to-Actions
The website originally had no direction for users. We added clear, action-oriented CTAs like:
“Book a Free Estimate”
“Call Now for Same-Day Service”
“Get a Quote in 30 Seconds”
✅ Lead Forms and Popups
We installed:
Quick contact forms on every page
Exit-intent popups offering discounts
Scroll-triggered forms for mobile users
✅ Live Chat Integration
We added a chatbot that popped up after 10 seconds on key service pages, offering help and collecting basic lead info.
This alone boosted their conversion rate from 0.7% to 3.4% in the first month.
4. Step Three: Creating High-Converting Landing Pages
We built dedicated landing pages for each service. These pages were optimized not just for SEO but also for conversion rate optimization.
Each landing page included:
Keyword-rich headlines
Trust signals (reviews, badges)
Limited-time offers
Local service info
Testimonials
CTA buttons placed strategically
These SEO success story pages ranked well and led to more inbound leads from search engines.
5. Step Four: Running a Targeted Google Ads Campaign
To give them a quick boost in website leads, we also launched a Google Ads PPC campaign.
Using geo-targeted ads, we focused on users searching for:
“Emergency handyman near me”
“Same-day plumber [City]”
“Affordable electrician services”
Because the website and landing pages were already optimized, the ads converted at 7%, well above the average. This became a crucial part of our digital marketing results.
6. Step Five: Tracking & Analytics
Every marketing strategy should be backed by data. We set up:
Google Analytics
Heatmaps (to track clicks and scrolls)
Conversion tracking in Google Ads
This helped us identify what was working and where people were dropping off. We used this data to constantly tweak and improve the site’s performance.
Over the span of 3 months, their leads grew from 12 per month to 120+, proving that digital marketing for local business works when done right.
7. What Made the Strategy Successful?
Let’s break down the key reasons why our efforts helped 10x the website leads:
🔹 Smart Keyword Strategy
We didn’t chase generic traffic. Instead, we focused on keywords that had buyer intent, like “hire a plumber today” or “book handyman service.”
🔹 Local Focus
We used local SEO tactics to help the business dominate their area. When people searched for services “near me,” our client appeared on top.
🔹 Conversion-Focused Design
From better CTAs to faster page speeds, every element was geared toward getting users to take action.
🔹 Trust Building
We showcased customer reviews, added clear service details, and kept design clean—building trust at first glance.
🔹 Multi-Channel Approach
Combining SEO, Google Ads, and website optimization gave us a wider net to catch different types of users.
8. How Blackstone Infomatics Can Help You Achieve Similar Results
At Blackstone Infomatics, we believe that every local business—no matter how small—has the potential to grow online. Just like the client in this case study, we’ve helped dozens of brands turn underperforming websites into lead-generating assets.
Here’s what makes us different:
🔧 Tailored Digital Marketing Strategy
We don’t offer one-size-fits-all solutions. Every business is unique, and so are our strategies. We analyze your niche, audience, and competition before designing a custom plan to boost your website leads.
🛠️ Full-Stack Website Optimization
From technical SEO fixes to UI/UX improvements, our web development and SEO teams work hand in hand to improve both traffic and conversions. We make sure your website loads fast, ranks higher, and turns visitors into customers.
💡 Data-Driven Campaigns
Our approach is always backed by real-time data. Using Google Analytics, Search Console, heatmaps, and conversion tracking, we continuously monitor results and fine-tune the strategy for maximum ROI.
📍 Local SEO Experts
We specialize in helping Coimbatore-based businesses and regional brands dominate their local markets. Whether you’re in Gandhipuram, Saravanampatti, or Peelamedu, we know how to get your business found by the right people.
9. Our Promise: More Leads, Less Guesswork
Unlike agencies that focus only on impressions or likes, we focus on what really matters—qualified leads and sales. Whether you’re a home service provider, a startup, or a retail business, we ensure your website becomes your best marketing tool.
We help you:
Appear on Google for relevant searches
Build trust with professional design and testimonials
Encourage visitors to contact you, book a demo, or make a purchase
Automate follow-ups and lead capture through forms, WhatsApp, or chatbots
Our team has proven experience in SEO, Google Ads, UI/UX design, and content marketing, which makes Blackstone Infomatics a full-service web and digital marketing company in Coimbatore.
10. Want to 10x Your Website Leads Too? Let’s Talk!
Are you tired of having a website that just sits there without doing anything for your business?
Let us help you turn it into a 24/7 sales machine.
✅ Whether you need a new website
✅ Want to improve your existing site
✅ Or launch a local SEO or Google Ads campaign
Blackstone Infomatics is ready to guide you every step of the way.
📞 Call us today at +91 – 90438 04505
Let’s create a success story together—just like we did in this case study.